With the inception of Google Ad words, pay per click has changed the face of internet marketing. Not only has it become a source of advertisement, it has also become a source of income for many. The effectiveness of the pay per click is attributed to the smartness of the whole process. The concept is really simple. If there is an ad that is flashing, the number of times the ad has been clicked on gets recorded.
The site would receive payments for each time the link or the ad has been clicked.From the advertiser's point of view, he does not have to pay for the listing, but only for the number of times the link has been clicked. This is fair because it shows the direct effectiveness of the advertisement. Tidal Software Solutions contains a team of expert and experienced marketers that have all the knowledge and skills it takes to plan out an effective PPC management strategy and service. This prevents random ads from popping up and shows advertisements that are only related to the content.
This means that advertisements would only appear to people who are looking for specific keywords. This increases the reach of the advertiser to the customer.This is also very helpful for product analysis and gathers important feedback about a product or a service. The number of times an ad or a link would be clicked is directly proportional to the popularity of that product. Therefore making a market research or finding out how popular a new product that is been launched in the market is just a matter of looking at the link counter. With targeted keywords and traffic tracking, one can actually manage a lot of advertising work very easily in a very short period of time.